Getting Your Business Name in front of Your Customers
In order for your business to be found, your business must be there, but it’s more than just throwing up content at all the expected places. The largest part of online marketing is making sure that you are not only showing up in the right places but for the right reason. Many will have you believe that all traffic is good, it’s not true. Traffic to your site that has no relevance will lead to a high exit rate and a high bounce rate. These metrics can affect your website’s overall performance.
How to Get the Right Traffic
Step one in getting the right traffic is identifying keywords that relate to your business, products, or services. This is true for all online marketing from search engine optimization and paid ads to social media and network blogging.
Why is this so important?
Think of a balance scale. This is a basic comparison of how Google and other search engines rate a site’s value to visitors. Each time a visitor lands on your site and uses it we put one pound on the good side. Each time a visitor lands on your site and immediately leaves, we put one pound on the bad site. If you sell carpet cleaning services and people are showing up at your site looking for vacuums, what do you think will happen? That’s right, Google will label your site as not valuable due to all the bounce visits.
Once We Have Good SEO Information How Do We Use It?
Ultimately, it comes down to page structure and content.
Your page structure is all the technical stuff. Making sure the site loads quickly, proper titles and meta information, schema, etc. The list is quite long with each item not being hugely important, but when you add them all up they are monumentally important.
Content both explains what your site is about to search engines and conveys that message to visitors. Search engines have gotten good at looking for natural language in content, and your visitors? Well, they have always been good at it.
The final steps for SEO are making sure that it is running in conjunction with your other marketing efforts. Give us a call today and let’s see if we can work together to make your business thrive.