What is the difference between a “target market” and a “target audience”?

When it comes to growing your business, it’s important to know who you’re talking to. A key component of that is knowing the difference between a target audience and a target market. The two terms may sound similar, but they’re actually quite different from each other. In this blog post, we’ll dive into what these… Continue reading What is the difference between a “target market” and a “target audience”?