What is the difference between a “target market” and a “target audience”?

When it comes to growing your business, it’s important to know who you’re talking to. A key component of that is knowing the difference between a target audience and a target market. The two terms may sound similar, but they’re actually quite different from each other. In this blog post, we’ll dive into what these… Continue reading What is the difference between a “target market” and a “target audience”?

New Book Release from Screaming Eye Press: Looking-Glass House and Other Stories

The stories in Looking-Glass House and Other Stories center on misfits and places that are themselves entities. In the Novella, Looking-Glass House, Beth and Charlie find a little door that leads them into another world. The next story, Contortion, takes readers to a carnival where people have disappeared. And finally, Doldrums is a story about… Continue reading New Book Release from Screaming Eye Press: Looking-Glass House and Other Stories