Grow Your Businesses Traffic with a Podcast

Grow Your Businesses Traffic with a Podcast

If you want to grow your business traffic online, you should consider creating a podcast. A podcast is an audio file that is distributed that can be downloaded and listened to on any computer or smart phone. It allows people who listen to learn about your business, as well as provide valuable information for them to use in their own lives.

Why should a business have a podcast?

For many businesses, podcasts are an effective way to reach a wider audience. Podcasts allow you to promote your business, increase sales and promote brand awareness. They can also help you gain customer loyalty and build trust with your customers. You’re able to stand out from the competition by offering something different or unique that no one else does because you have a podcast!

The best thing about starting a podcast is that it doesn’t cost much money at all! All you need is a microphone, software for recording your voice or video (Free version available), hosting for uploading files on the internet (Free version available). This makes it affordable for everyone who has something valuable to share with people around them whether they are experts in their field or just want advice on how they can improve themselves in various ways such as health/fitness related topics; cooking recipes etcetera…

Who is your audience?

When you’re producing a podcast, you’re going to want to think about your target audience. This is important because it will help you determine what content you create and how you present it.

You have to know who your customers are and what problems they have so that you can provide the solution for them. If people don’t see the value in listening to your podcast, then there’s no way they’ll continue listening once they start getting bored with what’s being said or feeling like there isn’t anything new being presented every episode (or even worse: every three episodes).

Do you have a personality and why?

You might think this is a no-brainer, but you’d be surprised how many people think they have to be someone else or something other than themselves to get ahead. The fact of the matter is that your most important asset is your ability and willingness to be yourself.

There’s nothing better than being authentic and genuine when it comes to growing your businesses traffic with a podcast because people can smell insincerity a mile away! If you aren’t being true to who you are, then why should anyone listen?

What do you want your listeners to know about your business?

You have to have a solid understanding of what you do, why you do it and who you do it for.

For example:

If I’m selling a course on how to build an online business from scratch, then I need to explain the benefits of that course. Benefits like: no previous knowledge required, people can start today and build their own online business within 30 days etc…

Once you know what your message is going to be about then everything else will fall into place around it – title, description, and images that illustrate your point.

How can you provide value to your listeners?

To provide value to your listeners, you need to give them something they can use. This can be in the form of a solution, an answer, or a new perspective on something they are already familiar with.

For example:

  • Give them a solution to a problem by providing useful information that helps them solve it.
  • Answer their questions by giving them information about what they want to know more about. This can include everything from “how do I grow my business?” or “what should I do if my website suddenly goes down?” all the way down to “is this dress blue or green?”. You just have to look around at what people need help with and then provide answers!

The podcast must be fun, or it needs to help solve a problem for the audience. If it’s not fun, you won’t have an audience.

The answer is simple: A podcast is a great way to grow your business traffic online. The best way to start is by answering these questions:

  • What does your podcast cover or how does it help solve a problem for the audience?
  • Who are they?
  • How many episodes do you want per month?
  • How many minutes per episode will each one be?
  • Do you want guests on any of these shows or just yourself talking alone in front of microphones (like Neil Patel and Alex Becker do in their podcasts)?

How long should a podcast be?

When it comes to the length of your podcast, you have a few options. Some people like to keep them short and sweet (i.e., under 10 minutes), while others prefer to go longer. It all depends on your goals for the podcast and what type of content you want to cover in each episode.

If you want to keep things short and sweet, then 5-10 minutes is a good target range for your episodes. If this sounds like too much time commitment, keep in mind that you can easily break up the podcast into multiple segments—for example: 5 minutes in one segment; 2 minutes in another; 3 minutes here…etc!

Another option is doing shorter episodes twice per week instead of one long episode per week or month. This can be helpful if someone doesn’t have as much time available but still wants new content coming out frequently.

A podcast must be fun or informational and cannot just be about you.

For a podcast to be successful, it has to be fun or informative. The first step is to make sure that you are not talking more than your guest. You may think that an interview format where you ask questions and then talk about yourself is a great way of establishing yourself as an expert in the field. However, this can backfire with listeners who want to hear about them. There are many different ways to structure your podcast.

If your podcast is about how awesome your business/product/service is or how great you are at what you do, then why would anyone listen?

A podcast is a fun easy way to grow your business traffic online.

Podcasting is a great way to get customers to know, like and trust you. They can help build your brand and increase your reach. If you are looking for a way to grow your businesses traffic then this may be the answer. By creating an informative podcast that solves problems and provides valuable information to your audience will help build trust and loyalty between them and your business.

Structuring Your Podcasts

Structuring Your Podcasts

Free-form podcasting has its place. There is something cool about just sitting down with a mic, some facts and some tunes and broadcasting out to the world.

There is also the concept of segmented podcasts. This is similar to a radio clock. The concept is to split your cast up into themes digestible or palatable segments.

What is the advantage of segmented podcasting?

Segmented podcasting is helpful when it comes to marketing and syndication. It’s allows you to make future marketing decisions as well as broadening you potential syndication reach. Think of it as micro or segmented branding where each segment is branded as a show or shareable piece of media.

How about an example?

Ok. Below are two examples of podcasts and radio shows that we produce at archaic media.

Example #1: Radio Wasteland

Radio wasteland was our first foray into the talk radio format. It’s a somewhat free form interview format focusing on guests and discussing topics such as aliens and paranormal.

For starters, the show is initially recorded as a terrestrial radio program. The show is one hour long and forced into four segments due to commercials. There is a commercial break every fifteen minutes.

Most podcasts are not done in love radio and are not automatically segmented.

We have broken the show into the following Segments:

  • Introduction and banter
  • Commercial
  • Guest
  • Commercial
  • Guest
  • Commercial
  • Guest and exit giving the guest the opportunity to share contact information

Ok, so this seems pretty obvious. Which, it is. But, we can already see that we have two marketable pieces of media here. One is the entire show as a whole, the either is the the guest segments as one. That gives us good marketing material. The long free form of the show and it having guests limits us on attempting to syndicate segments separately.

But there are more opportunities to dissect our long form interview format podcast into marketing segments.

Each question can be its own segment

Pre-planning your questions and guiding the conversation can be very advantageous here… and as a good host you should probably be training yourself to do this anyway. It makes your show sound more professional and helps your guests stay on point, which in turn helps them to sound more professional.

Radio Wasteland deals with paranormal topics. If you want to know more about Radio Wasteland Click Here.

So let’s say I ask a question like “What do Most People Think Ghosts Are?”. This question and it’s answer can be turned into it’s own media item. Either an audio snippet to upload somewhere or converted to a video somewhere… or better yet, both.

Another greet opportunity for a segment to be shared is when we first have a guest on. Introduce them and make the first question about them. Something like the following:

“Welcome to our Guest, John Doe. John, can you tell us a little about how you got started in Ghost Hunting?”

The question and it’s answer can be broken into it’s own segment to be uploaded and shared. I also like to use segments such as this on the bio page for the guest on the website. This can greatly help with your time on site and other search engine optimization factors for your own website.


Example #2: Archaic Radio Community Radio

Archaic Radio Community Radio is a radio program on KKRN community radio (community radio has no commercials, just underwriters at the beginning of the show) that covers music.

This program’s format has some advantages and disadvantages and, as is usual in this world, the advantages and disadvantages can be the same thing. So below I’ll just explain my thought process.

  • The show has no commercials. This gives us the option of creating our own segments and sub-segments.
  • The show deals with music. This is a problem because, while the world of radio long ago figured out dealing with copyrighted material, the world of podcasting has not.
  • The copyrighted material makes it difficult, if not impossible, to legally share segments of the show online.
  • One advantages is that the music and nature of the show does make it a prime choice for syndication to other community radio stations.
  • The show is on community radio so it cannot be monetized through commercials.
  • There’s always more, but that’s enough to think about right there and you’ve got to start somewhere.
  • We do have a channel in of music that we have copyright permission, but not a whole shows worth.

From our list above I would say that the show needs to focus on syndication and not online media sharing… that’s not to say that it wouldn’t go on.

Here is what we decided for Archaic Radio Community Radio Segments

  • First off we decided to call it “Archaic Radio Community Radio”. This will set it apart from other Archaic Radio endeavors that may include some advertising.
  • We have decided to treat the recording of the show as though we are making four half hour shows. These will be our segments. There may be more but below are some examples of segments:
    • In the Beginning… : This segment covers the history of a band or genre’s influences.
    • New Music: This will be new and upcoming music from the underground.
    • The Sweat Lodge: This will be garage rock and roll.
    • Radio (Insert Genre Here): Examples would be like “Radio Ska” or “Radio Blues”.
    • Etc…
  • Community radio is always trying to fill small chunks of time, so the “New Music” segment can be broken into smaller sub segments to be made available. Examples may be “Featured Artists”, “New on Tour”, etc. These can be made 3 to 5 min long and provided to community radio to randomly grab to fill small holes in their programming.
  • Radio Genre: Can be used and expanded on by creating sharable playlists on platforms such as YouTube and Spotify.


In conclusion you can see that with a little bit of forethought you can create easy sharing opportunities and and multiply your options for syndication. The options are endless, so make a plan and stick with it for a while. But, always be ready to grow and change. The final bit of advice that I would give you is to alternate the “auto pilot” switch. If you are constantly changing you won’t ever be moving forward. Make a plan and stick to it for a few shows. If you have new ideas, keep them in a separate file and revisit the plan once a month or so. This will allow your brain to hunker down and get some serious work done in between. A plan is nothing more than a plan unless you are building a foundation along the way.